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How to engage smartphone shoppers and use showrooming to your advantage
Jerry Spelic is director of marketing at Easy2 Technologies By Jerry Spelic Smartphones are powering commerce everywhere, but they are also creating an effect known as “showrooming.” Showrooming is...
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The end of retail as we know it?
Philippe Suchet is CEO of Zappli Inc. By Philippe Suchet Eighteen years ago, when the commercial Internet took off and online retailers such as Amazon appeared, the vast majority of retailers barely...
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Mobile brings online shopping back into the aisle
Scott Townsend is director of marketing at Urban Airship By Scott Townsend I was lucky enough to attend Mobile Shopping Fall in Austin, TX, last week along with a group of savvy retailers that are...
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Barneys lures mobile users with holiday scavenger hunt
Barneys Electric Holiday window Department store Barneys New York is engaging consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during which clues are...
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International consumer purchases tripled on Black Friday weekend: FiftyOne
Diane von Furstenberg Cyber Monday email International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce. FiftyOne found...
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How Thanksgiving became a global holiday
Diane von Furstenberg Cyber Monday email The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber...
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Mobile’s threat to traditional retail
Michelle Crames is founder/CEO of SkuLoop By Michelle Crames Last holiday season on Dec. 10, 2011, Amazon offered consumers an additional 5 percent off in exchange for scanning items in-store, and...
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Retailers turn to push messaging to reach holiday shoppers
Brent Hieggelke is chief marketing officer of Urban Airship By Brent Hieggelke Mobile’s astounding growth has been impossible to miss in the retail space. Worldwide mobile commerce doubled to $65.6...
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Driving retail revenue through mobile apps
Jeremy Black is director of retail at Xtreme Labs By Jeremy Black With more than 114 million U.S. consumers using smartphones as of July 2012, and retail being one of the fastest-growing sectors in...
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5 factors to consider before entering mobile commerce
Cheri Mangum is director of global marketing at Freeborders By Cheri Mangum We live in a world where almost anything can be bought on the Internet and consumers can access the Internet on almost any...
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6 geofencing tips for retailers to deliver targeted advertising
Preetham Venkatesh is general manager of global business and product head for brand and commerce at InMobi By Preetham Venkatesh Mobile consumers have integrated location-based services into their...
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Do luxury brands need pop-up shops?
Rebecca Fitts is account manager at Image 4 By Rebecca Fitts I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an...
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Will luxury brands embrace Bitcoin?
Bitcoin placard Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that...
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How retailers should select their mobile payment platform
Ross Beyeler is founder of Growth Spark By Ross Beyeler Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment...
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Major retailers are missing out on mobile revenue
Ezra Siegel is vice president of community at Apptentive By Ezra Siegel According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82...
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Retailers settling into analysis paralysis over mobile commerce progress
Mickey Alam Khan is editor in chief of Luxury Daily As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the...
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7 areas for retailers to pay attention in year of cautious optimism
Pat Dermody is president of Retale By Pat Dermody With what appears to be a strong holiday performance and gas prices predicted to stay low through at least the first half of 2015, retailers are...
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Paris retailers, Milan’s egocentrism, counterfeits and animal cruelty – News...
Hermes Birkin handbag; image courtesy of Portero Today in luxury marketing: Paris retailers: Telling a story It’s all about setting the scene. And while today’s knowledgeable customer can’t often be...
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New York Fashion Week, Stefano Pilati, China and Moscow – News briefs
Zegna campaign for spring/summer 2015 Today in luxury marketing: CFDA brands NYFW with new logo The Council of Fashion Designers of America is aiming to grab a bigger piece of the New York Fashion Week...
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Why 40pc of independent retailers will not provide contactless payment
Growing complexity of mobile payments landscape is a challenge for merchants By Brielle Jaekel Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not...
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